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The Healing Power of Botanical Therapeutics®

 

Herborium Group, Inc. (HBRM)

Emerging Healthcare Sector

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Accomplishments

  • Technology Ownership (IP)
  • Exclusive Distribution Rights
  • Exclusive License
  • Strategic Partnerships
  • Proof of Concept (Commercialization of AcnEase®)


Worldwide Demand For Natural Health Care Alternatives

Worldwide: $250 Billion*
(US/$60 Billion; EU/$50 Billion; UK /$25 Billion)*


It is expected that by 2010, 65% of doctors in the US will recommend herbal or alternative medicinal products and 67% of the US population will use natural medications or alternative therapies. Big Pharma currently lacks a pipeline in this sector.  


 

Business Opportunity
Changing Regulatory Landscape

  • FDA guidance in 2004 facilitates performing clinical studies on botanical therapeutics thereby  enabling Herborium to more efficiently test its proprietary products
  • European Directive 2004/24/(EC) requires all botanicals not on the market for 30+ years to be supported by clinical efficacy and preclinical safety data thereby, effectively reduceing Herborium’s Competition in this Sector
  • These Regulations allow faster, more cost effective entry to the Licensed Product Market, and provide opportunities for-licensing to Big Pharma

Herborium’s team assembled expertise in US, EU and PRC regulatory affairs, allowing the company to capitalize on the global regulatory changes relating to herbal drugs and placing it ahead of the competition.



Changing Market Landscape

  • Healthcare technology, consumers access health related information on the internet
  • Consumers are seeking safer more natural alternative drugs, concerned with the safety profile of synthetic/chemical drugs
  • Consumers are empowered to make health care decisions and seek out non prescriptive alternatives for both disease treatment and preventive medicine




Core Business
Existing Botanical Therapeutics® Product Line

  • AcnEase® Oral Tablets for Acne and Rosacea
  • AcnEase Skin Management System® (Masks for Acne Marks/Scars)
  • Women’s Health Product
  • Men’s Health Products
  • Energy Booster  
  • AcnEase Skin Management System® Maintainers Series

Extended Product Pipeline

  • Liver Activator Series®
  • Rheumatoid Arthritis Product
  • Respiratory Infections Product


Interactive Health and Product Information

  • “Virtual Institute for Alternative and Complementary Medicine” (VIACM)
  • Unique, targeted content to support and complement product lines




Strategic Model
WHY HERBORIUM

  • Unique access to best botanical product candidates
  • Proven Market and Product Development strategies
  • Marketing and regulatory experience in US and Europe
  • IP Opportunity
  • Timing

WHY CHINA

  • “Un-discovered”, proprietary herbal Product Candidates with confirmed experiential value
  • Initial clinical confirmatory data (Western Standards)
  • Advanced and efficient herbal extraction and manufacturing technology

WHY GLOBAL MARKETS

  • Exponentially growing demand for natural medical solutions
  • FDA, EMEA recognition of botanical therapeutics
  • E-based technology is driving self motivated health awareness



Branding Strategy
Science + Nature=Botanical Therapeutics®


Corporate Branding

    • Herborium®=Botanical Therapeutics® Company
    • Market Innovator
    • Information Driven
    • Premium Positioning
    • International and National Reach
    • Multi-Media Approach

Product Branding

    • Lifestyle Branding vs Product Branding
    • Consumer and Healthcare Professionals Differentiation
    • Premium Quality & Safety
    • Innovation Driven
    • Information Driven

Management

  • Dr. Agnes P. Olszewski Ph.D, MBA. Founder & CEO – 20+ years experience in business strategy and global marketing with private and public companies
  • Dr. James P. Gilligan Ph.D. Co-Founder, Scientific  Advisor & Director  – 25+ years experience in biotechnology, drug development, manufacturing, clinical testing . . .
  • Dr. Alhua Qi, MD and TCM/MD, VP Traditional Chinese Medicine – 30 years TCM drug development clinical practice, originator of acne and liver formulas.
  • John E. Donahue, Controller/SEC Advisor – 25+ years experience corporate finance, M&A, public accounting
  • Lawrence Woo, Director; Asia Business Advisor – Past President Pfizer Greater China , President Wyeth Pharmaceutical China
  • Sir Roger Jones (OBE), Director; UK & EU Advisor – Founder of Penn Pharmaceutical & Chairman (Pro-Chancellor) of Swansea University and Medical School ; Governor of BBC
  • Dr. J. Thomas August, MD, Clinical Advisor – Chair, Department of Pharmacology, Johns Hopkins Medical School
    Buc and Beardsley, LLP, FDA Counsel
Information provided on Herborium.com about medical conditions, symptoms, and related products is not intended to be a substitute for professional medical advice. Visitors to this site should not use this information to diagnose or treat a health problem, symptom, concern or disease without consulting with their individual qualified healthcare provider. Statements contained on this website have not been evaluated by the FDA. Herborium products are not intended to diagnose, heal, cure or prevent disease.